for our third lecture, we have learned about evaluating a company's external environment chapter. under this chapter, we are exposed about PESTEL prinsiples. these PESTEL are related with company's external environment. here, let me explain about PESTEL one by one.
p=polotical
E=economic
S=sosiocultural
T=technological
E=environmental
L=legal and regulatory
these prinsiples are one of the effective prinsiples that company can use it for their business which always involve their rivals. here, we also exposed about 5 competitive force
1 rival
2 substitute
3 new entrance
4 buyer
5 supplier
these 5 things will make the company more be careful and alert what were they do to fulfill their customers satisfaction but in positive side, it will give the best services or product to their customers and improve to be better.
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