Assalamualaikumw.b.t
On 12 November, Tuesday. The owner of Oshima Food Japan, Madam Asnidar Hanim Yusuf came to our class and we have the sharing session of her experiences in business field. She was listed the important things and highlighted that as the boarder to the up and down the business.
Madam Asnidar said that businees is form of ibadah. People need your product/services and it is a kind of fardhu kifayah to correspond to people's need. Imagine your life if there is no barber shop, no nasi lemak stall, no baby nursery, maybe yo have to make your own apam balik when you want to eat it? Customer satisfaction is important, but customer's respect towards product/services provider is equally important.
She also shared her common strategy to succeed in doing business:
- have your niche but understand needs
- have a good location
- increase brand awareness
- retain current customer and increse new one
- make a full use of social media, website or blog (tips: be genuine)
- promotion, promotion and promotion. (coca-cola the best brand in the world never fail to advertise everyday)
- have a passion in your own business don't just copy
- do not use your profit, take salary instead
- your friends and families also pay, if they don't you do
- learn
- do not ask for money, "ikhlas for Allah" money will come
Here, madam Asnidar also explained about the common reason for business failure:
- have no knowledge about business
- do not intend to study about business
- do not separate private private with business account
- have no sense of customer satisfaction
- premises existenceare unknown
- have a little or no budget for promotion
- do not take advantageous af social media, internet etc
- have a little or no budget for HRD, training
- do not have niche in theirproducts or services
All and all, even they hard to get the halal certificate and did not get yet but they not give up in order to get it and keep searching for halal raw material and always motivate our self to move forward.
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